ActivEngage, the software company behind the automotive industry's dealership branded chat function that has revolutionized the way customers shop online for automobiles, has a new venture in site; The real estate industry. With almost 30 years of experience in the auto industry, it almost makes perfect sense for ActivEngage to now offer a similar chat function on large real estate company's websites.
This chat function will be similar to that of the auto dealership's. When a home buyer is searching real estate websites for buying homes, this service will help them navigate while engaging them in a powerful live sales chat, helping make the visitor's experience more engaging and informational. With proven results at helping dealership's achieve more leads through the live chat, ActivEngage's new real estate sales chat will give the customers in-depth information on buying residential, and even commercial real estate.
Some might ask, what is the point to having an online chat for purchasing homes when it's just as easy to call or meet with a real estate agent? With consumers having the majority of their work day "consumed" with phone calls, emails, and general errands, this chat function gives the home buyer the opportunity to be connected through conversation with real estate agents that are continually researching properties for the buyer. Of course the home buyer will eventually have to take a trip to see a property, but this function will cut out lost time for both interested parties. That real estate agent with thank that home buyer for saving them in gas money from having to drive property to property.
It's unsure of when the new real estate chat function will launch, but we do know that when it does, the real estate industry will be glad that it's here. ActivEngage plans to launch the branded chat window at key marketing opportunities as the customer shops the real estate website, similar to the dealership chat. These messages engage the customer to take action resulting in more qualified leads from the real estate website. This will sure help out the housing market, for the real estate company, and more importantly, the home buyer.
Robert Soviero 12/15/2011
